YouTube, the video site owned by Google officially began the initial roll out of YouTube Live, the new live streaming service that will offer live video capabilities on the site. Consumers will access YouTube Live on its own Web page, and can subscribe to YouTube live-streaming partners to be notified of upcoming live streams on a customized homepage. YouTube partners in good standing will be able to access the YouTube Live streaming platform to begin broadcasting content. YouTube Live will start out with a focus on arts and sports, with the potential of moving into other video channels as time goes on.

According to a YouTube blog post, “The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead. In order to ensure a great live stream viewing experience, we’ll roll this offering out incrementally over time.”

The company is also rolling out a beta platform that will extend live broadcasts to thousands of partners in the months ahead. If the beta works out, this could become a standard part of the YouTube platform for everybody to use.
YouTube kicked off a test of live streaming in September. The two-day pilot included four partner Web sites: Howcast; Next New Networks; Rocketboom; and Young Hollywood. The concept isn’t new — services like Ustream and Stickam have been around for several years now, but few people use them.

This live streaming page shows you what live programming is coming up today, tomorrow, and next week and at what time. Also it is still unclear on the question which all celebrity channels are going to join with it. Anyway it is heard that this will largely benefit Google as it continues to market Google TV.

So, you can check it out at www.youtube.com/live to get a better idea on this. Anyway hope this live-streaming will provide even more broadcast content for users.

Via Youtube