ValueClick has added a new value to its cache. The company offering online marketing services has acquired Investopedia from Forbes in a $42 million deal.

Apparently, ValueClick Inc., or VCLK, is exultant over its latest acquisition. Jim Zarley, VCLK’s Chief Executive Officer says about the deal, “”Investopedia gives us great content, organic traffic and established advertiser relationships in the important financial services advertising vertical, as well as an experienced team and immediate synergy opportunities with ValueClick Brands and ValueClick Media.”

In the cash deal, ValueClick decided to keep the management team and workforce of Investopedia intact. According to the agreement, Investopedia will function as a completely owned subsidiary within the Owned & Operated segment of ValueClick.

Initially founded in the year 1999, Investopedia offers customers with a comprehensive library of financial terms, articles, tutorials, and investing education tools, such as virtual trading simulators and exam preparation materials. It had been put up for sale sometime in June. The decision to acquire the company was based on a few important reasons: content, traffic, advertiser relationships and its team, according ValueClick. Even before this, Investopedia had been bought by Forbes back in 2007.

Managing director of Investopedia, Kristina Mike says, ““The Investopedia team is excited to join ValueClick. Our strengths in efficient content development and organic traffic complement ValueClick’s strengths in traffic acquisition and monetization, and I believe the combination will benefit both organizations. We look forward to working with the ValueClick team.”

It is well expected that Investopedia will help ValueClick attract about $10 million in revenue before we celebrate the next New Year.