In yet another win-win situation for casual gamer, Microsoft supplied a moniker for its newest motion-sensing game as “Kinect”, on Sunday. And in yet another following of the gamer’s heart, thin, console-less gaming is in.

Taking the annual Electronic Entertainment Expo in Los Angeles by storm, Microsoft officially lifted the veil off Kinect, with a Cirque du Soleil conceptualized performance staging a sneak –peak of the game enactments. The big audience went into a frenzy over the splashy demo of a driving simulation involving a lot of bodies flailing, Ubisoft’s Your Shape: Fitness Evolved, Dance Central, Kinectimals with an interaction opportunity with 40 virtual animals, a track and field tournament and a Star Wars game with enhanced control of a Jedi knight.

At the company’s media briefing Monday at L.A.’s historic Wiltern Theatre, Microsoft interactive entertainment vice president Don Mattrick boasted Kinect “is unlike anything you’ve experienced before.”

Kinect uses cameras, distance sensors and microphones to keep track of movements, faces and voices. Including possible entertainment for all age-groups, Microsoft intends to make Kinect a part of the lucrative family and casual gamer market, which is usually a dominion of Nintendo Wii. The Kinect peripheral will also let Xbox 360 owners control their systems with voice commands and hand gestures reminiscent of the Steven Spielberg sci-fi movie Minority Report, like choosing on-screen icons by pointing at them, or saying, “Xbox, play music” to play tunes stored on the console.

Slated to be available on shelves by this November, at a still-undisclosed price, Microsoft intends to add a few more interesting titles to its initial 15 by next year: reportedly including a Star Wars game where players will be unleashing a virtual lightsaber, using Force powers and duellig with Darth Vader.

Formerly dubbed Project Natal, the hands-free and voice-sensitive setup is expected to primarily appeal to newbies to the gaming world. “There’s only so much headway you can make until you bring moms into the equation. There’s lots of kids and moms who want to have an interactive experience together,” said Mike Delman, vice president of global marketing for Microsoft’s interactive entertainment division.